1. Make it easy for AI (and people) to read your site
- Keep your content clear and well-organised.
- Use headings that ask and answer real customer questions (e.g., “Do you deliver to rural Queensland?” or “What’s included in a novated lease?”).
- Avoid jargon — write the way your customers speak.
Example – Scuba Diving Industry:
Instead of saying “We provide all diving equipment”, spell it out so there’s no ambiguity and AI can match the exact words people might use in their search. For example:
“We provide all dive equipment, including mask, snorkel, booties, fins, breathing apparatus, air tank, wetsuit, weight belts and a dive computer — everything you need for an incredible underwater experience.”
Being specific not only makes it easier for customers to picture their experience, but also ensures AI tools have the detail they need to recommend you.
2. Be specific
- Give details, not vague promises: prices, inclusions, opening times, policies, locations.
- Include examples (“Perfect for families travelling with young children” is better than just “family-friendly”).
Example – Membership Access:
Instead of saying “Our members have full access”, spell it out so people — and AI — know exactly what that means:
“All members have access 24 hours a day, every day of the year.”
Specific details like this leave no room for doubt, make it easier for customers to understand the benefit, and help AI tools pick up the exact terms people might search for.
3. Keep everything up to date
AI tools are more likely to recommend information that is current.
Check your website regularly for outdated prices, old event dates, or expired promotions.
Show when your information was last updated — it builds trust.
When you engage Chat2 Concierge, one of the first things we do is a comprehensive website audit to set up the knowledge base for your service. This means you’ll quickly see where your information is out of date, what needs to be refreshed, and which details could be stopping AI (and customers) from recommending you.
