CASE STUDY
White Ridge Farm
EFFORTLESS 5-STAR GUEST EXPERIENCE
Background
Whiteridge Farm is a family-friendly attraction in Queensland, welcoming guests to enjoy hands-on animal experiences, picnics, and fun in the countryside. As a busy tourism business with enquiries coming in through both their website and social media, the team needed a way to provide timely, inclusive, and attentive communication without stretching their resources.
CHALLENGE
- High volume of enquiries coming in across both the website and social media platforms
- Staff time tied up in answering repetitive questions, taking attention away from daily operations
- A desire to improve accessibility and inclusivity for all guests, including those with disabilities
- The need to boost online presence and responsiveness, particularly on Facebook
“Chat2 is absolutely a business essential. I have been with them for 4 months now and wouldn't even think of doing without them. They answer website questions and all of the social media enquiries, 24 hours a day!! Our guests love it because we are so attentive to them and I love it because it has freed up some much of my team. Easy 5 stars!”
Katrina White
Owner
SOLUTION
As an extension of the Whiteridge Farm team, we managed their website and social media enquiries 24/7. Guests enjoyed instant, friendly, and professional responses while staff focused on delivering exceptional in-person experiences. Our communication style—real, honest, funny, and professional—complemented Whiteridge Farm's welcoming brand perfectly. Through our proactive approach, we helped them achieve a 100% Facebook response rate and earn the "typically replies instantly" badge, providing valuable social proof for potential guests.
OUTCOME
- 24/7 support provided across both website and social media enquiries
- Freed up significant staff time, giving the team back “precious hours each day”
- Guests — including those with disabilities — consistently received the attention they deserved
- Facebook response rate increased to 100%, with “typically replies instantly” status
- Strong alignment with the farm’s values of inclusivity, warmth, and professionalism
- Described as the “best business decision of the year” and an “essential part of our team”
With our unique, innovative live chat software and our team of online engagement agents 24/7, you will have the power to maximise your sales, leads, bookings, conversions & attract more enquiries.
